Blog: 4 Ways to use Custom Stickers as Marketing Tools

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4 Ways to use Custom Stickers as Marketing Tools

Marketing isn’t easy in today’s competitive atmosphere. There are just too many companies and products demanding customer attention. Marketers have to come up with increasingly creative ways to attract customers. However, that’s not as easy as it sounds. There are hundreds of marketing techniques and strategies out there but they require considerable effort and investment. While you might need to make that investment, you can improve your chances of getting customers’ attention by using simple tools like custom stickers as well. 

At Direct Web 2 Print, we believe that custom stickers are excellent marketing tools. They’re affordable, easy to order, and easy to use. They also deliver high ROI. Here are some ways to use custom stickers as marketing tools. 

Packaging and Labeling

You simply can’t package your products in a plain brown box and deliver them. Your packing needs to have some form of branding on it. You can seal a wrap, close a box, and label a bottle, etc, with custom stickers. This would promote your brand and spread awareness about your company. Custom stickers can be used to place your branding on your products. With vivid colors and sharp designs, they’ll instantly catch attention and be memorable.

Brand Loyalty 

You can build brand loyalty and improve your visibility by offering custom stickers with your products free of cost. Companies like Monster Energy Drinks, Subaru, Apple, etc, do offer free stickers. If you have a cool design or logo, there are many customers that would love to get custom stickers from you. This would increase brand loyalty as well as visibility. It’s a very subtle form of marketing but it does work. 

As stickers are really inexpensive, you won’t have to worry about spending too much money on them. As they are highly visible, they offer good return on investment. 

Pasting Stickers at Local Businesses

If you have the owner’s permission, you can paste your stickers at local businesses. For example, some bars and cafes will allow you to paste a sticker on their property, especially if you agree to return the favor. You can choose temporary adhesive that’s easy to remove. Your company logo and name would get increased exposure and you’ll also develop good relationships with your fellow local business community. This also a great way to promote your company. 

Handing Custom Stickers at Trade Fairs

Trade fairs and markets provide an opportunity to market your company to a wider audience. However, the competition here is stiff. You can stand out amongst the crowd by offering the visitors to your stall custom stickers. These stickers are something they take with them. They’re a physical reminder of your company and product. By offering them a small gift, you stand out in their minds. This is again a simple, effective, and affordable way to market your company. 

If you have any questions about custom stickers, promotional items, branding, and our products you can get in touch with us at Direct Web 2 Print by filling in this contact us form. We’ll get back to you as soon as possible.


: DirectWeb2Print

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